Creating a domain name that makes sense for your business

The domain name you decide to go with can make or break your business – that’s a fact. Indeed, choosing the right domain name for your new website is crucial, but don’t go obsessing over it. Securing a good domain name shouldn’t take the whole day. Taking longer than that means you’re overthinking it.

In this article, we will discuss some quick steps to let you generate and choose one. Simply follow the steps and do the work and it’s almost guaranteed that you’ll end up with a proper domain name for your website.

Coming up with the right name

Not every clever name you can come up with is great for your business. It doesn’t take a genius to name your website, but it does take thorough consideration. A little bit of research goes a long way when choosing a domain name. Look for similar sites – your competitors perhaps.

After which you can easily check available domain names using sites like Crazy Domains through their domain registration page. Popular domains normally have more public resales. You can search by keyword. This helps provide the popularity of many words being used in your industry.

Prefer domains that are easy to remember and type

Easy to remember and recognizable names are better than clever ones when it comes to domain names since you want your visitors to easily recall your website.Don’t use odd spelling of words, multiple hyphens as well as weird characters, numbers and so forth. People who hear your name should be able to type it without you needing to dictate it to them.

Don’t use slang terms and make it short

Don’t use slang terms and prefer a name that will still have personal or business meaning in 10 years. This will also help your name to be remembered and understood by more people around the world despite the language barrier. Whether or not you’re intending to do business internationally, this will benefit you with your local audience too.

Furthermore, avoid long domain names as it will be harder for people to remember it and more chance of them misspelling them. It can be hard to find a good single word domain these days, but you should still try avoiding long names by getting a little creative.You can add a verb or adjective in front if those variations are still available.

Go with .com at all cost

These days websites with .org, .net, .info, etc. are seldom used by professional or business websites since most people assume that your domain name ends in .com. Therefore, when buying a domain name, it also helps to buy other extensions as listed above.

End Note

Once you find the right domain name through a domain registration check, don’t wait around. Buy it immediately because once someone else beats you to it, you’ll feel sick about it. You also don’t need to get all the add-ons that providers upsell to you. You also don’t need to buy all the domain name versions with different extensions. Make sure to get the auto-renew feature or you’ll end up with a down website if you forget it. Most buyers are recommended to get multiple years (up to 10) at a time.

And lastly, register your domain name yourself so you alone own it – accesses, management and all. There you have it! Best of luck with your new web identity.

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