Best Practice CTA Buttons to Consider for Your Website

Your website may look great, with amazing graphics and sparkling content, but if visitors aren’t buying your goods or signing up for your newsletter, then it’s simply not doing its job effectively.

Image Credit

Call-to-action (CTA) buttons should be employed to encourage visitors to engage more fully with your website. Here’s how to make them so appealing that visitors can’t fail to click on them.

Choose Colours With Care

Psychological testing has proved that colour can influence our mood, and an understanding of colours is necessary to ensure that your website is ticking all the right boxes for visitors. Your button colour must be influenced by your overall website colour scheme, but as a rule of thumb, orange and green are considered to be the most appropriate button colours for a CTA.

Use Trigger Words

CTA buttons should feature text that conveys a sense of action to spur visitors into clicking on them. Steer clear of bland and boring phrases such as ‘Click here’ or ‘Submit’, and instead use motivating words such as ‘Join now’ or ‘Enjoy a free trial’. According to Forbes, this sort of language gives visitors the motivation to click through.

Size Matters

You want your CTA button to be visible, but don’t overdo it. Website visitors can actually find instances of very large text slightly disconcerting, and the last thing you want to do is make them feel uncertain. A good web design team will be able to strike the right balance between text that is too large or too small, so don’t hesitate to call in the experts if you don’t have the necessary skills yourself. You can find a good web development company in London or anywhere in the UK, with companies such as red snapper offering a range of services to make your website stand out from the crowd.

Image Credit

Stay Above the Fold

Your CTA button needs to be clearly visible, so don’t hide it halfway down a page, requiring visitors to scroll down to find it. Make sure that it displays above the fold where it can be seen straight away.

Use the First Person

Changing CTA button text from third person ‘Sign up for your free trial’, to first person ‘Sign me up for my free trial’ can improve click through rates by up to 90 per cent.

Both comments and pings are currently closed.

Comments are closed.

Powered by WordPress | Designed by: free Drupal themes | Thanks to hostgator coupon and cheap hosting