It’s Time to Boost Your Email Engagement

Address verification and other effective tips to increase email engagement.

You’ve spent time growing your email list and developing a killer email campaign but now you need to start seeing a return on investment.

If your recipients aren’t engaging with your email you’re not going to see any conversions, so focusing on this aspect of email marketing is all a part of achieving the best possible results for each of your campaigns.

What qualifies as engagement?

When a recipient engages with your email, they would open the email, click on a link to a landing page or share the content on social media.

There are a number of reasons why you could be experiencing a low engagement rate and if you’re looking to see a stronger ROI going forward, you will need to analyse your emails to see where the issues lie.

Tips for boosting your email engagement rates

Start with your list

By not practicing email list hygiene, you’re putting your IP and your brand’s reputation on the line every time you send out a campaign. By scrubbing your data and taking the time to verify the emails on your list you’re automatically ensuring a much better delivery rate, and when you’re successfully delivering to more people, your engagement rates will increase too. Good list hygiene also ensures that you’re not sending your emails to spam traps that could potentially blacklist your IP.

A/B test your subject lines

The art of the subject line is spoken about quite often. This is because it plays such an important role in the success of your email campaigns. Subject lines that usually result in a good open rate include odd numbers, personal pronouns, questions and percentages. They will also usually shock, confuse or create a sense of curiosity.

Keep it relevant

The online user of today is very used to seeing content that speaks to their specific needs, interests and even their past purchases, so receiving a generic email doesn’t usually cut it. Personalizing your emails can drastically improve your results. Addressing a recipient by name is a good start and once you have built up enough data on each of your recipients you will be able to segment your list in order to send them the most relevant content and campaigns possible.

Check your call-to-action

An email campaign’s end goal is to get a user to convert and often marketers forget just how important a strong call-to-action is. You need to guide your recipients on the next step to take. Make your call-to-action stand out and tell the user what they will be doing by clicking on a button. Examples include Buy Now, Download the eBook and Join Our Club.

Social sharing buttons

If you’re not seeing a lot of activity on social media, adding social buttons to your emails can help. Not only will this encourage people to connect with you on social media but you will also make it easier for them to share and engage with your content too.

If you’re looking to boost your engagement rates, start with the basics. Email address verification, validation and list hygiene are the best place to start if you want to improve your results.

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