Is a ‘Black Hat’ SEO Hacker Risking Your Website?

The internet is one of the best places to advertise your business, but you need to have positive SEO to reach a wide audience. This isn’t a problem for most companies, but it can quickly become a huge issue if a hacker or competitor is purposefully trying to negatively affect your SEO.

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Here is everything you need to know about black hat SEO hackers risking your website.

Negative SEO

Negative SEO is the opposite of positive SEO, and over time it will move the website down the search engine ranking page. The hacker (or competitor) will use a series of tactics designed to make search engines penalize the website they are targeting.

Some of these tactics include pointing spam links towards your site, or copying and pasting your content across the web so that your content is no longer original content.

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Has Your Website Been Targeted?

One of the main issues with negative SEO is that it is hard to know that it has happened until it has negatively affected your site. Most website owners find out when they release that their website traffic has significantly dropped. Another way to find out that you have negative SEO is if Google give you a manual penalty.

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You can work out if your website has been targeted by seeing if there is a big increase in the number of links to your website.

You can do this by downloading a tool to monitor your website’s backlink profile, such as the Google Search Console.

What You Should Do if Your Website is Compromised

If you find out that your website has been targeted by a black hat SEO hacker you need to fight back with a series of tactics, such as promoting your website using social media. According to Inc there is no better way to establish a brand today than with social media, and you can do this by regularly posting links to your website on all of your social media pages, such as Facebook, Twitter and Instagram.

When you find unnatural links you can also disavow them using the Google disavow tool, which tells search engines that you don’t want the links to be used as part of your website’s algorithm.

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