5 Essential Basics for a SEO Friendly Website that Generate Real Results

Creating a professional looking, well designed website will not ensure that it will receive a high amount of traffic, or increase your customer base. If you want to increase the traffic that your website gets, you will need to use SEO or hire a CT SEO Company. The following 5 tips will help improve your website’s visibility and ranking with search engines and generate real results.

1. Your Website Needs to Be Responsive
Among the easiest ways and most important things you can do to improve your website’s SEO is to invest in a responsive (mobile friendly) website if you haven’t already. Not only do responsive sites make it easier for users to navigate on all devices, it also helps your search engine ranking. A lot of businesses still don’t realize how much the design of their website can affect their ROI. Some don’t even consider how big of a turn off an out of date design can be for potential clients that visit their site. How does your current website function on your mobile devices? You should definitely check it out. Bottom line, if you care about SEO and haven’t made the switch to a responsive website yet, it’s time to do so.

2. Keep Your Website Fresh with New, Engaging Content
The best way to increase SEO is by regularly updating your website with fresh, optimized content. From creating blog posts to updating keywords on your most active landing pages, there are numerous ways refreshing content can help your SEO. Make sure that your content is original, relevant and engaging, speaking to your target audience to get the most out of your efforts. Entertaining content like infographics, inspiring or funny posts, and videos are great examples of content that tends to engage visitors, as is posting local events and trending news related to your industry. In 2017, video is expected to account for 74% of website traffic. Using YouTube to share videos improves SEO as well, which makes sense since Google owns it now.

3. Take Advantage of the Power of Social Media
Social signals are proving to be potential ranking factors as search engines work to determine how to leverage our social behaviors and interactions. While Google has repeatedly stated that it’s not making use of the major social networks like Facebook as a way to rank pages, most SEO marketer’s feel that social media is important as an indirect factor. This makes sense because socially shared content can potentially pick up links and gain engagement, both providing direct ranking factors which is important to SEO success.

4. Cater to Your Audience
Probably the most important aspect of a SEO-friendly website is making sure that it is user friendly and caters to your audience. Besides having a responsive design, other fundamental page design features like using short paragraphs, bullet points and high quality images help to separate copy, making content more readable. Other important factors include easy navigation, readability (high quality copy) and load time.

5. Keywords
Keywords are fundamental to SEO and using them appropriately is essential when it comes to creating a SEO friendly website. As a matter of fact, Google explores and retrieve content based on keywords. Things have changed over the years however and search engines are now depending more on the quality and readability of the content so “keyword stuffing” doesn’t work anymore. The best way is to utilize your keywords today is naturally and in a strategic manner. The process is a lot more involved now, which is why most businesses hire professionals to do it for them.

One of the most important and often overlooked things to consider when developing a website is how to achieve effective SEO. The 5 essential basics listed here will make your website more search engine friendly, improving your ranking, generate traffic and boost ROI.

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