Key times of year you need to focus on your marketing

Running an eCommerce store is never easy – despite many people believing that being self-employed and working online from home is a better option than going to work in an office. If this is a thought that you have had in the past, then you may be underestimating the work that Shopify marketing experts actually do. This blog is written with the help from a Shopify seo agency who have gone to great lengths to research the times of year that it is very important to think about your marketing. This blog will help to take you through some of those times, so that you know you can be as prepared as possible.

The Autumn

If you focus your Christmas sales on December alone, then you may be disappointed when you come face to face with your stats in January. The internet allows people to be more organised than ever when it comes to Christmas shopping, and this means that people are starting to make their purchases as early as the beginning as Autumn – which means that you need to be ready. If you sell specific seasonal products then you will need to make these available, and spread the word to your customer base via your marketing strategy – as this means that they will see your seasonal options before they choose to buy from elsewhere.

Early January

New year, new me” is a phrase that you will hear a lot at this time of year, and it is truly a time for reinvention. So, you may find that a lot of clothing sells, as people are trying to create a new image. If you have any products that relate to fitness and weight loss then this time of the year is absolutely crucial when it comes to pushing sales – as this is the time when people will be the most motivated to make a real change. Making the most of this audience is crucial.

Summer Holidays

When children are off school, parents tend to be home more – and this can be a key time for eCommerce, as they may be checking the internet more than they may otherwise have done. This means that you need to tap into that expanded audience, and make sure they can see exactly what you want them to see. Make sure you have special offers that are going to entice them into making a sale, and double check that there is ample chance for them to sign up to any newsletters or mailing lists that you may offer.

There is no doubt that certain times of year are incredibly lucrative in eCommerce, and for this reason you need to make sure that you are making the most of all of these times. If you fail to do so, and you miss an opportunity, this can have a huge negative impact on your overall profits – so by planning ahead as much as you can, you can avoid missing out on what really could be a great time of year.

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