Penguin 4.0 – real-time version from Google

Google’s Penguin has been designed to detect and downgrade sites that use link building tactics that violate Google’s webmaster guidelines. And, this penguin has been updated to version 4.0 and is not working on a real –time basis. This latest update seems to be more responsive to corrective actions, such as using Disavow tool in Google search console. It is expected to be widely influencing sites whose owners quickly correct the result of poor link building tactics. Earlier, weeks and months could pass before these corrections were acknowledged by Penguin, but with this version, Penguin’s data will be refreshed in real-time. Hence, changes will be visible much faster, normally taking time shortly after you re-crawl and re-index a page.

Google Penguin 4.0 Infographic describes the Penguin operation in more comprehensible manner. Google says that Penguin would work more granular manner and base the ranking devaluation decisions on spam signals instead of affecting ranking of the entire site. This latest version has been designed to identify unnatural links, so marketers should watch out closely and continually their inbound link profiles and take steps that are needed to disjoint them from suspect links. Penguin 4.0 version will be more responsive to corrective actions and also do negative SEO campaigns, which will actually help targeted sites to rapidly clear their names with Google.

Keep your website Penguin-safe

You will want your website not to be indexed by Google as a part of a Link scheme. Google has apparent guidelines about schemes that are developed to manipulate PageRank, in the Google search console help area. You should keep away from doing the following things in order to stay away from Penguin’s anger;

  • Buy or sell ‘follow’ links that pass or carry page rank: ‘Follow’ links are often referred to as ‘hard links’, this is a prohibited tactic that include paying money links or posts, giving products or services for links or sending ‘free’ products in exchange of writing about the links or including links. These types of links are ‘non-editorial’ links that ‘earns’ by being ‘voted for’ by third parties for money or other merit reasons.
  • Take part in reciprocal link exchanges: Reciprocal link exchanges have been changed into ‘private blog networks’ in which a person or group of persons control a specific number of independent domains that are fake a single business entity. This is a risky practice and many such networks were delisted or de-ranked in the past. But, private blog network packages are popular in black hat SEO forum sites. The linking patterns these packages create can be easily identified and punished by Google.
  • Use of large-scale rich anchor link campaigns: Having anchor links that are overly verbose will be immediately detected by Penguin 4.0, especially those that appear in large numbers. These are considered ‘unnatural’ and using them will make your site a target for Penguin.
  • Use of automated link generating robots: These tools promise ‘blast-out’ links at mega scale, but remember, their patterns are easily identifiable to search engines.

If you want to get more details about Penguin 4.0, log into Digitrio.

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