7 Easy Onpage SEO Wins

Onpage optimisation, like the rest of the SEO world, has evolved a lot since the days of spamming the meta keywords tag. Google no longer tolerates keyword stuffing or overly optimised websites and instead SEO’s have to become highly technical website auditors.

Here we outline 7 ways to drastically improve your onpage optimisation.

Page Speed

With mobile searches taking over from the number of desktop searches, the user has become less tolerant with the amount of time a website takes to load. Instead of having 7 seconds to capture a visitor, a good page speed for a website should be around 2-3 seconds. Try using the Google Page Speed test for a good determination on how Google sees the speed of your site.

Meta Tags

Coming up with individual title and meta description tags can be a bind, especially with larger sites. However, you are going to want to create unique meta tags for each page. Whilst the title tag has increased in length to around 67-70 characters (due to the disappearance of AdWords on the right hand side of search results) and the meta description to around 160 characters, try not to make these too long or risk truncation.

Text To Code Ratio

Try to minimise the code on your site. This can be difficult when you are using a CMS but you are looking for around 25% text to code ratio. Try using scripts to minimise your head and footer tags and try and have a minimum of 300+ words of content per page you have.

WWW or Non-WWW

Google sees www.example.com and http://example.com as different sites and this may cause issues with pages bouncing around when ranking. It is always good practice to choose one version of your site and 301 redirect other versions /index.html, /hompage etc to it.

Duplicate Content

Duplicate content can be a big issue, especially with ecommerce and local SEO sites. Spending time on your content can see quick wins. Chris from Sheffield web designers Impelling Solutions said “Spinning content to cover many different local areas is no longer acceptable and you are going to have spend time developing unique content for each area you want to cover.” For ecommerce sites with various way to get to the same page, for instance http://www.example.com/blue-shirt, http://www.example.com/shirts/blue-shirt http://www.example.com/search/blue-shirts it is recommended to use the rel=canonical tag. This tells Google which version of your page to index. Be careful with this tag and only use it when it is appropriate.

Header Tags

Not only do header tags split up paragraphs and make them easier to read but they also help Google decide which words are important to your site. Only use one H1 tag and then split up further paragraphs with H2 and H3 tags.

Internal Links

Always make sure you are linking to other parts of your site via internal links. Not only is this a good signal for rankings but also allows users to quickly visit areas of your site they may be interested in.

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