Free Google Training: Learn Digital with Google

Learn about free Google training. In 2012 Google launched its platform of free online courses called Google Pros. 4 years later Google launched Digital Active a program to learn digital with Google.

Discover the programs:

Not easy to navigate with Google training. Indeed, since 2012 the web giant has launched its platform of free online courses called Google Pros. A few years later, Google returns with Digital Active by expanding the target of its programs.


A real for the future community manager who wants to learn and builds competence on digital marketing and the Google universe. Training for the community manager and social networking courses do not include the vast majority of modules you will meet on courses offered by Google.

A quick tour of Google’s free courses:

Free Google Training for Pros. The purpose of Google training is to help businesses (VSE / SME) including online and forex trading businesses better prepare for the advent of digital. Digital Syntec has estimated the need for digital profiles at 39,000 and the digital sector is recruiting 4 times faster than the economy.


While the original Google Pros program was aimed at businesses, it took Google for four years to expand its reach to all participants who wanted to learn the world of digital marketing or web marketing.


Digital Active: Free Google Training for All. Four years later, Google launches the Digital Active platform with many similarities with Google Pros; a program that is structured like the first one around 20 digital themes.


Nevertheless, the Google Digital Active training is aimed this time at everyone, even beginners on the internet, students or anyone interested in the web can learn digital through this platform. The key, a certificate recognized by IAB Europe and digital skills to promote in the professional world!

Here for you, some Google training specific to web-marketing:

The Google Digital Active Training Program. From e-mailing to audience analysis, to display advertising to the opportunities offered by mobile phones. The Google Digital Active Training Program includes a set of themes spread over several courses for each of them. This is a good opportunity to learn or review all the digital levers online through Google.


The duration of the Google Digital Active Training Program is about 3 weeks for training followed diligently, which is every day in a row. Not necessarily possible for all learners on such a program.


Therefore it is better to follow the courses of Digital Active at its own pace as they are divided and organized thematic. The Google Digital Active Training Program consists of 23 courses developed with a total of 89 videos of approximately 5 minutes each. In other words, Google courses, even if they are free, are not lightly discussed because they are complete and relevant.


Google has really thought about the program in a qualitative way by cutting it out and extending it to all facets of web-marketing.


3 steps to developing your skills

With Google training, develop your skills smoothly at your own pace and value them with certification.

1. Choose your course

Professional or student, the courses are open to everyone. Make the choice of courses adapted to your profile and according to your needs to build skills.

2. Learn the lesson at your own pace

Learn your training program at your own pace and follow it from your computer, smart-phone or tablet.

3. Get a certification at the end of the program

With the monitoring of your projects, know where you are and receive a certification to enhance your skills. This is a good way to update your LinkedIn profile and resume.

All Google Digital Active Training

26 small Google courses are included in the Digital Active program. Follow the ones that suit you and your pace. Get digital skills and position yourself effectively with your new skills.

1. Internet and its opportunities (2 courses)

This is no longer a surprise: we live in a resolutely digital world, where almost half of the population is now connected to the Internet. However, all the websites you see on the internet are being hosted somewhere by web hosting providers.


With so many people online, companies have every interest in keeping pace with digital. You will discover here the opportunities available to you, and how a website, videos or social networks could help you achieve your goals.


2. The first steps to succeed on the Internet (4 courses)

There are many opportunities to promote an online business. Before you start, however, you must familiarize yourself with the operation of these digital channels and identify the options best suited to your situation. In addition, you need to know how to develop a specific strategy or plan to achieve your goals and evaluate your results.

3. Develop an online presence (6 courses)

From websites to local listings, from mobile apps to social networks, the solutions available to you to ensure your visibility online are numerous. If websites are the best way to achieve your goals, you need basic knowledge about how they work.


Most importantly, we recommend that you know best practices in design and usability. You will be able to create a site that matches your image, and allows your customers to find the products or services they need.

4. Communication by e-mail (4 courses)

E-mail marketing is particularly effective for getting in and keeping in touch with customers. This section describes the basics of an effective email marketing campaign, from developing a contact list to designing emails that really stand out from the others.


Pre-Made As contrasted with Customized WordPress Designs : That’s Befitting Your enterprise?

Which means that you will be geared up to help release a web site made in WordPress? Not surprisingly, you’ve got almost everything thought available like the look to your internet site along with the vital purpose. It’s possible you have additionally came to the conclusion which often idea together with extensions you may employ. Nevertheless creating a internet site is usually much more now than simply picking out that designs together with extensions you will be applying. That ever-growing levels of competition should make it problematic on an awakening internet site to determine a very good internet occurrence. But not just you might want a lovely and then a truly practicable internet site nevertheless ought to set up a completely unique product id.

WordPress, increasingly being the most used stage to develop sites, comes equipped with several designs together with extensions. When you will be creating a account internet site, some sort of food-oriented internet site and a great retail store, it is possible to discover a applicable idea.

Nevertheless do you find it what you are looking? Do you generate a web site which includes a pre-built idea? And you ought to allow some originality is a valuable aimed at your website which includes a customized idea?

Properly, a few internet marketers assimilate some sort of pre-made WordPress idea on their internet site together with generate all of those other internet site consistent with the idea the place some others get hold of customized idea produced with a WordPress progress corporation to provide a privileged turn to their own finalized internet site.

Considering virtually no a few companies are exact same and get the identical prerequisites, pre-owned with pre-made and customized WordPress idea narrows as a result of personalized options. Accordingly, we now have produced a simple change with pre-made together with customized WordPress idea to help you out get the proper selection for a corporation.

Pre-made WordPress idea

Pre-made WordPress designs are generally people designs which were produced by many other builders together with produced internet. A lot of these designs are around every corner relating to the standard WordPress sites and with alternative party web pages. That serious benefits associated with applying a lot of these designs are definitely the goog price together with future-proofing.

Nevertheless a few designs are generally little bit dearer in comparison to the some others, people nevertheless are categorized in $100. Shop for any sort of idea and you should discover a fair selling price addicted for it. Additionally, there are actually several designs offered available. Whatever the that market to your internet site is usually, you’re positive visiting the most likely idea.

Future-proofing is usually an additional well-known purpose with combining some sort of pre-made WordPress idea. Although it isn’t just about every WordPress idea is usually produced commensurate with the identical sector principles, the most effective people are obtainable using around-the-clock help, usual tweets together with custom remaking.

Draw back with applying pre-made idea

That draw back with pre-made WordPress designs will depend on which you buy that idea with. Is a construtor well-known? Will do he/she stick to that code principles even though creating a idea? Additionally, you might want to test if they make available help 24/7 and not necessarily. If you realise solutions to every one ones doubts, you may surely pick some sort of pre-made WordPress idea.

Customized WordPress Idea

How come truth be told there some sort of want to be some sort of customized idea produced when you can finally possess a inexpensive idea produced internet?

Some sort of customized WordPress idea contains a more expansive method to creating a internet site. But not just are you gonna be which has a completely unique pattern to help make up your enterprise internet and choosing really the only people taking care of the idea. Which means that upright straight from the container, the user gets a superb selling point of environment one self in addition to the majority.

Customized WordPress idea suggests customized glimpse together with purpose. It is possible to increase and erase any sort of purpose consistent with ones selection together with must have. Require a graphic slider, increase the idea. Fails to require a selection selection inside header, throw the idea.

Draw back with Customized WordPress Idea

The main draw back with which has a unique idea is a charge with the idea. Creating a unique idea bills people 100s of bucks certainly while you are appointing some sort of WordPress progress corporation to do the effort. The following again can be a serious come to terms breaker with regard to most internet marketers.

An additional fundamental account is a infrequent tweets. Has to be your idea visiting involve tweets to treat any sort of pests together with troubles inside? In that case, people far better choose the correct construtor that can offer inexpensive solutions which include infrequent tweets.


Pre-made designs are often offered and don’t lose some sort of golf hole inside your jean pocket. Accordingly, if you’re short-term with spending plan, you may constantly pick these designs. In contrast, when spending plan can be a a second set of issue for your needs also, you imagine you may find the money for infrequent tweets additionally, some sort of customized idea is a correct fit in for your needs.

Subject material Direction Process : WordPress As contrasted with Joomla

Some sort of Subject material Direction Process (CMS) can be a laptop computer use so that submission, updating, editing, organizing, simply deleting together with having subject material with a fundamental screen. Probably the most well-known open-source software applications with regard to preparing a internet site are generally WordPress together with Joomla. These comes with their own personal advantages and drawbacks, nevertheless the one that is a good?

Subject material direction process: WordPress

WordPress was already released with 2003 just by Shiny Mullenweg. There are actually now 74. 6 thousand thousand sites functioning about this stage. It`s like the stage and it is preferred raised for very simple sites, which include on a daily basis operating a blog together with info sites. WordPress carries a 5 minutes use. There are an enormously user-friendly and uncomplicated screen and this also allows you to get a innovative customer to get going with the sites. WordPress enables people to swap their own site`s look applying designs. There are actually a lot more than 3, 000 100 % free designs plus more as compared to thirty seven, 000 100 % free extensions, producing WordPress extremely popular. WordPress contains a robust neighborhood with people and see allow with standard help boards, paperwork, together with handbooks.


• N accessible : Specialized encounter is not really vital;

• SEARCH ENGINE RANKING OPTIMIZATION Integration : A good amount of SEARCH ENGINE RANKING OPTIMIZATION extensions to help you out optimize a person who;

• Receptive Online site : Your articles is usually absolutely consistent together with workable with just about all items;

• Terrific help : WordPress comes with just about every step to just about every trouble that you face with all the stage.


• Safety measures : WordPress can be a aim for with regard to cyber-terrorists together with at risk of blasts;

• Bring up to date : WordPress emits process tweets which were great for again, nevertheless their own tweets may well hurt rather then increase a web site;

• Pace : WordPress sites comprise several universal writes excessive for any internet site, therefore, the reloading in the internet site end up slowly.

Subject material direction process: Joomla

Joomla was made with 2005 with Mambo. There are actually now two. 8 thousand thousand sites work just by Joomla. It`s additionally like the stage which often encourages internet commerce, web 2 . 0 plus more. Joomla installing would possibly not glimpse since instant since WordPress, nevertheless fails to surpass 10 minutes. It can be viewed as higher as compared to WordPress inside use. There are actually a smaller amount solutions in regards to 100 % free customisation these; a lot more than 1000 100 % free designs plus more as compared to 5000 100 % free extensions. Joomla, much like WordPress contains a good sized neighborhood. You will find there’s serious paperwork relating to the Joomla internet site, that’s vital aid education.


• Robust : That screen is usually robust, and user-friendly;

• internet commerce : Offered plug-ins with regard to internet commerce, allowing you to regulate ones solutions together with subject material just about all within a position;

• Construtor Neighborhood : Selling point of which has a more powerful neighborhood;

• Plug-ins : A few mixed group plug-ins with regard to increasing this website subject material (plugins, ingredients, segments, desing templates together with languages).


• Small to medium sized Component Sector : Joomla comes with even more reduced sector with regard to increased segments together with add-ons as compared to WordPress;

• Extensions Compatibility : Truth be told there may well show up irritating compatibility factors concerning most of the extensions.

See That Plans To your Company Using WordPress CMS

Just about every company wishes with an sides available together with continue to be in advance of their own competition. This will take a whole lot of working at since the web is kind of aggressive lately. Intending internet can certainly help as long as your enterprise contains a feature-rich together with high-quality internet site. It’s the place selecting the right subject material direction process (CMS) takes on a leading purpose. Your enterprise ought to buy a stage that’s not just loaded in options and supplies a substantial amount of cost-effectiveness with job progress. There are plenty of available origin together with 100 % free podiums offered and unfortunately your company ought to pick the best in the great deal.

WordPress supplies builders the advantages of updating together with redistributing since it’s primary origin writes are generally widely offered. That stage comes with several designs together with extensions which often permit establishments increase purpose together with return for a terrific stage. Nevertheless the following stage is usually absolve to employ, the idea nevertheless supplies establishments a rapid selection of options solutions with regard to sites. Which means that, it will help with progress with sites with since several class since internet commerce, web site, movie online site, service online site, societal web pages, together with account web pages or anything else. The following illustrates the amount of flexibleness told her i would establishments by the CMS that’s absolve to employ.

Additionally, applying WordPress with regard to progress intentions assists establishments get hold of sites which were SEARCH ENGINE RANKING OPTIMIZATION safe with dynamics. The idea can come set with a few useful extensions which often assists the idea end up a great optimized CMS with the case sensation. Also, establishments turn to use the following stage to obtain sites which happen to have easily reloading pace together with superior code usual. Also, WP web pages are generally recognized by accompany really prestigious selection together with impression optimisation options. Also, web pages making use of this available origin together with well-known stage are generally recognized by offer social networking integration together with allow establishments increase their own accomplish together with have an impact on. These web pages additionally offer an exceptional customer encounter all over items.

Considered one of serious motives with applying WordPress is usually it’s help to help several solutions together with several items. Also, web pages produced making use of this CMS may be seen with just about all well-known windows available. Additionally, establishments get hold of receptive designs which often help their own try to focus on mobile or portable people the identical way since computer’s desktop people. Also, there are options together with factories that will allow considerably with web site submission together with customer direction. Establishments additionally enjoy making use of this stage precisely as it gives you easy training choices the place designs may be improved consequently. Additionally, some sort of coding-less choices is right now a fact with regard to establishments.

Equally, WordPress is usually subsidized by the substantial category of builders together with people using the web which often assists considerably with troubleshooting. Additionally, it can be a protected stage and also its particular rising acceptance can be a account with it’s increasing amount of supporters. Together with in regards to integration using any sort of iphone app and product, the following CMS supplies the maximum amount of relieve since sought after just by establishments. Offered many options to help get, it would end up terrific to use a devoted WordPress construtor together with use it’s probable to your center. Not surprisingly, internet plans are generally preferred found which includes a feature-rich stage just.

several Substantial Slipups and avoid Even though Preparing a WordPress Internet site

Precisely what started out it’s process for a just operating a blog product inside season 2003, comes with accomplished large acceptance just a several years since the most used self-hosted CMS stage many countries. Without a doubt, WordPress is usually the most beneficial CMS technological know-how many countries, which often helps internet marketers with constructing a very good internet occurrence. Nevertheless, people quite often discover a few well-known slipups even though implementing the following stage, that leads to help substantial troubles for a company. Consequently, to make that WordPress answer accommodating together with well-performing, it can be preferred and avoid these slipups.

Next a few in the well-known slipups layed out.

Virtually no Tweets

WordPress tweets enjoy a great essential purpose, particularly when that current designs with CMS are obtainable. The hottest emits support innovative purpose which often, would make this website even more user-friendly together with accommodating. Consequently, if you’re not necessarily upgrading this website per the brand new edition, in that case, it’s possible you’ll lag in back of inside competition of constructing a web site far better. With the internet site which has no persistent bring up to date process acts as being the mistaken selection, which often find yourself with reduced internet equality.

Selecting a mistaken stage

Considering inside issue using self-hosted WordPress. org together with 100 % free WordPress. com? As soon as commencing for a starter starter, the idea gets to be really fundamental know that disparities relating to the a few together with select the best use. Inherently, each of those accompany their own personal positives and negatives and for that reason, it can be a tricky approach to find the preferred selection for a company. Consequently, the important thing may be to explore widely together with pick the best stage.


SEARCH ENGINE RANKING OPTIMIZATION acts for an vital component of a company precisely as it supports producing your website well-known inside share to your zeroed in on crowd. Nevertheless, a whole lot of webmaster ceases to pay for much-needed focus on that SEARCH ENGINE RANKING OPTIMIZATION tactics is actually, people lag in back of inside aggressive company competition. Consequently, it can be very important to help employ a highly effective SEARCH ENGINE RANKING OPTIMIZATION approach.

Not necessarily upgrading that default login name

Even though investing in the following stage, the idea brings about that login name termed administrative regarding benefits with managers. Typically, the following login name is usually quite simply foreseeable just by cyber-terrorists to reach and find regulate above the online site. Consequently, it can be preferred to help bring up to date that default login name even though investing in that stage. You may set up a superb blend of words, results together with specialized people to make that account together with login name more powerful.


It can be a idea that with this particular dramatic CMS stage, scopes with touting a very good internet occurrence increases. Nevertheless, it’s very crucial for you to fully understand the proper process to help set up the idea with it’s preferred. As being the quality selection, trying to get professionalized allow with WordPress builders will assist you to with increasing together with having a web site faultlessly.

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